In this guide
A good brief saves weeks. It does not have to be long - it has to be clear.
1. What should the website achieve?
More enquiries, direct bookings, online sales or credibility? Choose one main goal.
2. Who are your visitors?
Local clients, tourists, companies? In which language do they look for information?
3. Which pages are essential?
Home, services, about us, contact - and whatever is specific to you (menu, listings, gallery).
4. What should the visitor do?
Call, send an enquiry, book, buy. This determines the design of every page.
5. What content do you already have?
Logo, photographs, texts. Be honest - missing content is the most common reason for delays.
6. Which functions do you need?
A form, blog, catalogue, bookings, online payment, multiple languages.
7. Websites you like
Two or three examples and what exactly you like about them (colours, layout, tone).
8. Budget
A range is enough. If you are not sure, ask for a recommendation.
9. Deadline
Is there an event or season by which the website must be ready?
10. Who decides?
One person who approves the design and texts speeds up the whole process.
All of these questions are covered by the Culin assistant - your answers are saved until you send the enquiry.