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Culin.ME

Copywriting

We write for people - and for Google.

Copy that clearly explains what you offer, why you are the right choice and how clients can find you.

  • A clear message
  • SEO content structure
  • A tone that fits your brand
Sample editorial content in a browser: the heading “Vaš prostor. Vaša priča.”, a short text, a button and an SEO structure panel with H1, H2 and meta description
Sample content - a demo example for accommodation, not a real client

Words that catch attention.

Good copy doesn't just describe the offer: it explains the benefit, sounds like your brand and leads the visitor to the next step.

  1. 01A clear explanationSimple copy that presents the offer and the benefit for the client.
  2. 02A recognisable toneCopy that sounds like your brand and builds trust.
  3. 03Content that leads onA clear call to action that guides the user to the next step.
Sample accommodation page in a browser: the heading “Mjesto za vaš sljedeći odmor.”, a short description, a coastal photo and a “Pogledajte ponudu” button
Sample accommodation page - demo preview

What we write.

We create content for every communication channel, tailored to your goals and audience.

  • Web pages

    Copy for the home page, service pages, landing pages and product descriptions.

  • SEO copy

    Content with a clear structure and keywords, written for people and search engines.

  • Blog and guides

    Educational articles that answer the audience's questions and build trust.

  • Social media and email

    Post captions, sales and email copy, editing and revision of existing content.

  • Content strategyWe plan topics and messages based on your goals and audience.
  • Brand tone and styleWe write in a tone that fits your brand and industry.
  • SEO structureWe use a proven structure of headings and keywords, without promising rankings.
  • A clear CTAEvery text has a clear next step for your clients.

Copywriting is a standalone service: it does not involve website maintenance, which is required only with a website build.

Content with a structure.

Illustrative SEO brief for a service page: fields for meta title, meta description and keywords, a photo and a text structure with H1 and H2 headings
Illustrative SEO brief

We research, organise and write content that makes sense.

We combine topic research, a clear structure and an authentic tone to create copy that informs, persuades and delivers.

  • We research the topicWe analyse your offer, competitors and the audience's questions.
  • We organise the informationWe create a clear structure and logical flow, with H1 and H2 headings, meta title and description.
  • We write for real peopleThe focus is on readability, usefulness and natural language.

From idea to finished copy.

  1. 01BriefWe understand the offer, the audience and the page's goal.
  2. 02StructureWe prepare a logical layout of information and headings.
  3. 03WritingWe create copy tailored to the brand, the user and the purpose.
  4. 04RevisionWe adjust the content according to the agreed comments.

Culin Panel

Follow the project status, review copy versions and leave comments in one place.

Discover Culin Panel
Sample project view in Culin Panel - demo data

Pricing by scope.

We define the scope and price by the type of content, the number of pages and the research needed.

Website copy

Up to 10 key pages

from€250one-time

  • Copy for up to 10 pages
  • Tone of voice
  • SEO headings
  • Market research
  • Calls to action
  • Two revision rounds
Request a quote

Hourly writing

Blogs, posts, proofreading

from€25per hour

  • Blog articles
  • Social captions
  • Email campaigns
  • Proofreading
  • Video scripts
  • Time log
Request a quote

The exact scope is defined in the proposal. Copywriting does not include website maintenance, which is required only with a website build.

Frequently asked questions

Everything you need to know about the copywriting service. If you don't find what you need, feel free to get in touch.

How much copy goes on one page?

As much as the page needs to present the offer clearly and answer the visitor's questions. We don't count words: the “Website copy” plan covers up to 10 key pages, and we define the scope of each in the structure before writing.

How long does it take?

It depends on the number of pages, the research needed and how quickly we get feedback. The timeline is stated in the proposal, and you get the first draft for review in Culin Panel.

Do you write in English?

Yes. We write and adapt content in Montenegrin and English. Other languages are agreed separately.

Can you optimise existing copy?

Yes. We improve existing copy through proofreading, style editing and SEO structure, billed by the hour with an estimate up front.

Can we have more revisions?

The website plan includes two revision rounds. If you need more, we state it in the proposal and bill additional revisions by the hour.

Need copy that sells?

Tell us what you offer and who you are talking to.