In this guide
The biggest SEO risk of a redesign is changed page addresses without redirects.
Before the redesign
- Export a list of all addresses (sitemap, Search Console).
- Mark the pages that bring the most visits and enquiries.
- Save the titles and descriptions that perform well.
During the build
- Keep addresses wherever they make sense.
- For changed addresses, create an old → new map (301).
- Carry over valuable content, not just the design.
After launch
- Check that old addresses lead to the new ones.
- Submit the new sitemap.
- Monitor errors in Search Console for a few weeks.
More about how we approach a redesign: Website redesign.