In this article
Reports are published by the Culin team in the Reports ("Izvještaji") module. Each report has a period, a summary from the team and, where needed, a PDF attachment.
Terms
| Term | Meaning |
|---|---|
| Impressions | How many times the website appeared in search results. |
| Clicks | How many times someone clicked on the result. |
| CTR | The percentage of clicks relative to impressions. |
| Average position | The average place in the results for the tracked terms. |
How to interpret it
- Look at the trend over several months, not a single month.
- Growth in impressions without growth in clicks means the titles and descriptions need improving.
The panel does not show "live" analytics if the data source is not connected. The figures in the report are for the period stated.
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